I actually help companies implement and execute the adoption, introduction and institutionalization of collaborative technologies.
In doing this work, I innovate, create and stimulate, ... and when necessary agitate!
I spend a lot of time making sure that things are integrated; systems, processes, information flows...
It bugs me when technology is introduced that dis-integrates systems, processes, etc.
I use a lot of the fundamental principles of "lean execution" to support my work.